Soulcatcher Identity Sessions
Organizations and founders spend enormous energy building businesses, brands, teams, and visibility. Yet many challenges around growth, differentiation, leadership, recruitment, or communication can all be tackled efficiently by gaining a deeper understanding of the organizational culture and identity.
Companies that have a deeper connection with who they truly are - rather than who they pretend to be, can combine flexibility and resilience more effectively, manage greater complexity, and leverage the resources they have in the most optimal way. The Soulcatcher Identity Sessions are a series of executive conversations exploring how greater clarity around identity can create stronger alignment, more meaningful differentiation, and more coherent ways of building, leading, and communicating. Explore the three webinar sessions below and join the conversation most relevant to your current reality.
Who are we as an organization?
Session 1 | June 19th | 12:00 PM CEST (Brussels time) | #CEO #CHRO
Growth, transformation, mergers, repositioning, leadership transitions, cultural change. Organizations are facing an increasing amount of challenges that require constant adaptation while maintaining internal alignment, clarity and trust. At the same time, leaders and management teams experience a growing disconnect between the strategy they are focused on and the day-to-day reality of their organization, its culture and what truly motivates and engages employees in their work. Transformation initiatives accelerate, yet employees struggle to connect with where the organization is heading, priorities become fragmented, and organizational narratives gradually lose coherence.
In this context, how can organizations create more cohesion and truly excel at what they do by gaining a deeper understanding of their organizational identity?
Hello, World!
Where does meaningful differentiation come from?
Session 2 | June 26th | 12:00 PM CEST (Brussels time) | #CMO #CSO
There is a world of difference between cosmetic differentiation and what we see as deep, lasting and sustainable differentiation. In a world of commoditized products and services, the unique identity of your organization which may find its roots in its founding vision, history, unique talents and ways of doing things are your ultimate competitive advantage. While products and services can be copied and emulated, what lies at the very heart of your organization, its unicity, is something no one else can replicate. If you take proper time to look for it, every organization has something truly unique to offer. A difference that makes a real difference.
With this in mind, how do you go about finding what sets an organization apart on a deeper level?
Who are you behind your business?
Session 3 | July 3rd | 12:00 PM CEST (Brussels time) | #Founders #Leadership
Founders and leaders spend tremendous energy building organizations, developing teams and growing their activities. Yet many rarely take the time to clarify the identity driving it all, or to let it fully unfold. In early-stage businesses especially, the founder often becomes the company itself: the communication, the positioning, the culture, the leadership style, and the way decisions are made.
For leaders joining an existing company, another challenge appears. How do you understand what made the organization successful in the first place? How do you continue to develop it without weakening employee engagement or losing what people value most about the company?
Questions about the sessions?
Your hosts
Jasper Donker van Heel
Organizational identity strategist | co-founder of Soulcatcher.eu | Castle restorer I am an experienced strategist with a specialization in corporate culture and organizational identity. I help companies address the many challenges they face by accompanying them on an introspective journey and helping them reconnect with their core identity.
Modeling organizational excellence and bringing to the foreground elements of the organizational unconscious, empowers leadership teams to change perspective on how they reflect on and operate their business. It enables efficient problem solving and the exploration of new perspectives of evolution by providing a more insightful and all-encompassing understanding of how to durably address the challenges they face.
Fabian Pepe
Organizational identity strategist | co-founder of Soulcatcher.eu | Brand Orchestrator | Cover band singerI work at the intersection of organizational identity, brand strategy, and transformation, helping leaders, teams, and professionals reconnect with who they truly are before deciding how they want to evolve, communicate, or position themselves.
As co-founder of Soulcatcher.eu, I bring experience across brand strategy, strategic communication, employer and personal branding.
Through identity modeling and systemic listening, I help organizations and leaders create clarity, differentiation, and alignment during pivotal moments of growth, transformation, and repositioning.
Allison Meekins
Alignment Coach | Founder of Coaching with Allison & Amma Knitwear | Entrepreneur & Social WorkerI help people strengthen alignment between how they think, communicate, lead, and collaborate. My work focuses on making patterns more visible in the way people position themselves, build relationships, and navigate team dynamics. Building bridges between different worlds, I help people recognize connections and patterns that create new ways of thinking, communicating, and operating.
My perspective is shaped by experience across entrepreneurship, social impact, coaching, and community development. Since 2021, I have coached individuals and teams, including professionals from organizations such as Microsoft, Accenture, and Philips, and am an internationally certified coach and Neuro-Linguistic Programming (NLP) Master Practitioner.
