Exploring identity at different levels of depth
Working on an organization’s identity is not an instant exercise.
It gradually sets things in motion, at its own pace.
Because every identity is unique, each engagement is too. We have structured our approach into a set of formats to help you navigate and project yourself.
All are based on the same DNA extraction methodology, and differ in scope, depth, and level of impact.
ADN Compass
ADN Compass is our most comprehensive approach.
It is designed for organizations at pivotal moments (growth, transformation, repositioning, or cultural drift), when clarifying ‘who’ they are becomes essential to drive meaning, differentiation, and engagement.
The approach combines 2 key dimensions:
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Who are we? Where do we come from? What are our strengths?
Leadership-driven process
5 to 15 Interviews with a representative sample
Identification of differentiating themes, unicity, lived values, structural tensions and sources of excellence within the system
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Where do we want to go, and why?
Clarification of direction and priorities
Reformulation of vision, mission, and key messages towards key audiences
First foundations of a unifying narrative
The outcome is a strategic compass that aligns, guides, and supports decisions, brand, and long-term development.
ADN | Differentiation Sprint
The strength of a brand comes from within. Unlock your organization’s full potential.
Your brand identity shapes how customers perceive you and influences their trust and preference over time.
Without a clear DNA, decisions slow down, messages become fragmented, and commercial efforts lose effectiveness.
ADN Sprint is designed for marketing and sales teams facing a gap between their brand, their commercial messaging, and market expectations.
It is particularly relevant in phases of growth, diversification, or when marketing impact declines despite increasing efforts.
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define a strong differentiator, rooted in your organization’s DNA
make your real value visible, beyond generic messaging
align marketing and sales around a shared narrative
recalibrate your brand identity
regain control over your market perception
translate your objectives into clear, actionable messages
lay the foundations for a clear and coherent communication platform, supporting your campaigns, channels, and activations
ADN | Culture Pulse
Meaning cannot be imposed. It must be revealed and shared.
Make lived identity visible to align and restore meaning internally
ADN Pulse is designed for organizations seeking stronger cohesion, clarity, or internal alignment, especially during phases of growth, transformation, or restructuring.
Over time, culture often becomes implicit: it is lived, but rarely expressed.
Shared references fragment, perceptions diverge, and collective energy becomes harder to channel.
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highlight differentiating themes, your uniqueness, and your lived values
name structural tensions and sources of excellence within the system
build a unifying narrative that breaks silos and aligns teams
establish a clear foundation before any HR or organizational transformation
strengthen the consistency of your employer brand and candidate marketing
ADN Spark | Team building
A first collective step into the question “Who are we?”
ADN Spark is a short, participative, and cross-functional workshop that explores identity in an accessible and engaging way.
Through inspiring cases and questions open to all, participants explore what defines the organization: lived values, strengths, tensions, excellence, and purpose.
This format is particularly suited to team-building contexts and diverse audiences.
ADN Spark creates a first collective spark and opens the door to deeper reflection.
ADN Talk
ADN Talk is an inspiring keynote designed to open new perspectives and explore the deeper vocation of organizations.
It is intended for networks, events, and seminars looking to offer content that is both strategic and engaging.
What if your organization’s true vocation was the key to tackling today’s most complex challenges?
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In a context of economic uncertainty and talent scarcity, many organizations struggle to differentiate and mobilize their teams.
Yet an organization’s vocation, the spark at the heart of its DNA, directly shapes how it operates and performs.
Too often, organizations focus on what they do rather than who they truly are, missing a powerful lever.
Through concrete and emblematic examples, ADN Talk sparks awareness, opens new perspectives… and inspires lasting impact.
This presentation can be tailored to your specific requirements, whether that be differentiation, creating meaning, authenticity in the age of AI, or identity as the foundation of business relationships. We can also explore any other topics you wish.
