One methodology. Multiple paths. Always tailored.
Working on an organization’s identity is not an instant exercise.
It gradually sets things in motion, at its own pace.
Because every identity is unique, each of our mission is too. We have structured our approach into a set of formats to help you navigate and project yourself.
All are based on the same DNA methodology, and differ in scope, depth, and level of impact.
Curious to learn more?
Brand & Organizational strategy
Clarify who you are to shape where you’re going.
It is designed for organizations at pivotal moments (growth, transformation, transmission, merge, repositioning, or cultural drift), when clarifying ‘who’ they are becomes essential to drive meaning, differentiation, and engagement.
The approach combines 2 key dimensions:
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Who are we? Where do we come from? What are our strengths?
Leadership-driven process
5 to 15 Interviews with a representative sample
Identification of differentiating themes, unicity, lived values, structural tensions and sources of excellence within the system
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Where do we want to go, and why?
Clarification of direction and priorities
Reformulation of vision, mission, and key messages towards key audiences
First foundations of a unifying brand narrative
This approach adapts to different contexts: from B2C brand strategy to B2B organizational identity, and sector-wide positioning for associations.
DNA | Differentiation Sprint
The strength of a brand comes from within. Unlock your organization’s full potential.
Your brand identity shapes how customers perceive you and influences their trust and preference over time.
Without a clear DNA, decisions slow down, messages become fragmented, and commercial efforts lose effectiveness.
ADN Sprint is designed for marketing and sales teams facing a gap between their brand, their commercial messaging, and market expectations.
It is particularly relevant in phases of growth, diversification, or when marketing impact declines despite increasing efforts.
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define a strong differentiator, rooted in your organization’s DNA
make your real value visible, beyond generic messaging
align marketing and sales around a shared narrative
recalibrate your brand identity
regain control over your market perception
translate your objectives into clear, actionable messages
lay the foundations for a clear and coherent communication platform, supporting your campaigns, channels, and activations
DNA | Culture Pulse & EVP
People Engagement cannot be imposed. It must be revealed and shared.
Make lived identity visible to align and restore meaning internally.
ADN Pulse is designed for organizations seeking stronger cohesion, clarity, or internal alignment, especially during phases of growth, transformation, or restructuring.
Over time, culture often becomes implicit: it is lived, but rarely expressed.
Shared references fragment, perceptions diverge, and collective energy becomes harder to channel.
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highlight differentiating themes, your uniqueness, and your lived values
name structural tensions and sources of excellence within the system
build a unifying narrative that breaks silos and aligns teams
establish a clear foundation before any HR or organizational transformation
(Re)define your employer value proposition (EVP) and strengthen your candidate marketing
DNA | Spark (Team building)
A first collective immersion into the question “Who are we?”
ADN Spark is a short, participative, and cross-functional workshop that explores identity in an accessible and engaging way.
Through inspiring cases and questions open to all, participants explore what defines the organization: lived values, strengths, tensions, excellence, and purpose.
This format is particularly suited to team-building contexts and diverse audiences.
ADN Spark sets the team in motion and opens the door to deeper reflection.
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Engage with concrete examples and situations, first through paired reflection, then through collective debriefs
Compare perspectives to surface strengths, tensions and shared values
Experience a range of tested exercises and situations tailored to trigger meaningful conversations
Leave with practical tools and key questions to continue the journey
DNA | Keynote
ADN Keynote is an inspiring talk designed to open new perspectives and explore the deeper vocation of organizations.
It is intended for networks, events, and seminars looking to offer content that is both strategic and engaging.
What if your organization’s true vocation was the key to tackling today’s most complex challenges?
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In a context of economic uncertainty and talent scarcity, many organizations struggle to differentiate and mobilize their teams.
Yet an organization’s vocation, the spark at the heart of its DNA, directly shapes how it operates and performs.
Too often, organizations focus on what they do rather than who they truly are, missing a powerful lever.
Through concrete and emblematic examples, ADN Talk sparks awareness, opens new perspectives… and inspires lasting impact.
This presentation can be tailored to your specific requirements, whether that be differentiation, creating meaning, authenticity in the age of AI, or identity as the foundation of business relationships. We can also explore any other topics you wish.
DNA | Mentoring (ongoing support)
Co-creating identity with guidance and momentum.
ADN | Mentoring is designed for organizations that want to lead their identity work internally, while benefiting from external guidance and perspective.
In a context where teams are increasingly equipped and AI enables faster execution, many organizations choose to stay in the driver’s seat. Our role is to support, challenge, and guide them along the way.
This format combines autonomy with strategic support, through regular sessions tailored to your pace and priorities.
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drive your identity work internally, with clarity and structure
benefit from an external perspective to challenge and refine your thinking
maintain momentum and avoid blind spots or dilution
make better decisions at key moments
translate reflection into concrete actions, at your own pace
You stay in control. We help you go further, with the right perspective at the right time.
DNA | Key Milestones (Anniversaries)
Don’t just celebrate the past. Use it to shape what comes next.
ADN | Milestones is designed to support organizations at key moments such as company anniversaries, when attention is high and expectations extend beyond celebration. Too often, these moments are prepared late and remain inward-looking, focused on celebration alone, with limited impact on stakeholders, media, or long-term positioning.
This approach reframes the milestone as a strategic opportunity.
By revisiting your heritage and engaging your broader ecosystem, it allows you to transform a symbolic moment into a lever for meaning, cohesion, and visibility.
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reconnect with your history and reinforce what makes your identity meaningful
engage employees, partners, and stakeholders in a shared reflection
create a compelling narrative that resonates beyond the organization and attracts media and press attention
strengthen pride, cohesion, and employer branding
DNA | Authentic Voices (for individuals)
Reveal your identity to position yourself with clarity and impact.
ADN | Authentic Voices is a one-to-one personal branding program designed for leaders, experts, and executives who want to clarify their DNA and positioning and strengthen their presence in the market.
Through an in-depth exploration, we uncover what makes you distinctive: your trajectory, convictions, perspectives, areas of excellence, and your unique way of approaching your work.
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Gain a deep and structured understanding of who you are and how you create value
Define a clear, credible, and differentiated positioning in your environment
Translate your identity into a consistent and impactful personal narrative
Increase your visibility and alignment, especially in how you show up on LinkedIn
The goal is not to create a persona, but to reveal what is already there and make it visible, coherent, and impactful.
DNA | Share lab (for practitioners)
DNA Share Lab is an interactive session designed for agencies, consulting teams, and independent professionals who want to strengthen their strategic approach by integrating organizational identity.
It is intended for leaders, strategists, account managers, and freelancers looking to go beyond traditional branding and communication frameworks, and build more coherent, differentiated, and impactful strategies.
Beyond the session, mentoring is available to support participants in applying the approach to their client work, refining their deliverables, and gaining confidence in real situations.
Through a structured introduction and interactive exchanges,
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Get trained on the core components of our organizational identity model, including:
Differentiating themes
Shared values
Generative complementarities (excellence)
Metaphor work
Dilts pyramid application
Identity matrix
Explore practical ways to embed identity into client work and recommendations
Learn how to create alignment across stakeholders and disciplines
Strengthen their interview techniques and questioning skills to uncover deeper insights, build sharper strategic recommendations, and increase their perceived value