Who are you behind your business?
"Ce qui est nécessaire pour changer une personne, c'est de changer la conscience qu'elle a d'elle-même."
— Abraham Maslow
Soulcatcher Identity Session #3 | July 3rd
Founders and solopreneurs spend tremendous energy setting-up products and services, building teams and growing a portfolio of clients. Yet many rarely take the time to clarify the identity driving it all, or take the time to let it fully unfold. In early-stage businesses especially, the founder often becomes the company itself: the communication, the positioning, the culture, the leadership style, and the way decisions are made. As growth accelerates, many founders address challenges as they arise: recruitment, delegation, sales conversations, team dynamics, communication, or visibility. Without a clearer understanding of the founder’s own operating logic, values, and communication patterns, complexity can quickly increase and coherence becomes harder to maintain over time.
In this context, how can the founder’s identity serve as a strategic framework to align teams and help organizations perform at their best? Let’s explore this together on July 3rd.
Souvent, la clarté est déjà là.
Strong organizational performance is rarley created through marketing performance or self-promotion techniques. It comes from a clearer understanding of a founder’s identity: his or her personal convictions, values, unique strengths and ways of approaching work, leadership style and communication.
À qui s'adresse cette session ?
This session is designed for startup founders, solopreneurs and independent professionals who’s identity is strongly reflected in the organization there are setting-up, particularly those facing:
a need for greater coherence between who they are and how their business communicates, sells, recruits, and operates,
the challenge of translating their identity, values, and way of operating into a recognizable narrative and culture,
difficulty clearly articulating what makes them distinctive across conversations, meetings, LinkedIn presence, or business interactions,
uncertainty about how to recruit, delegate, and scale while preserving the original DNA of the organization,
recurring friction in communication, team dynamics, or leadership presence that often traces back to implicit expectations or unexpressed operating patterns,
the feeling that too much still depends on them because the founding identity and operating logic remain largely implicit.
Quels thèmes allons-nous aborder ?
Through concrete examples and conversations, we will explore how making the founder’s DNA more explicit can help create greater coherence especially during moments of growth, transition, recruitment, delegation, and scaling.
The session combines two complementary dimensions:
First, an identity extraction perspective focused on surfacing tensions, strengths, values and excellence patterns.
Second, an identity activation perspective exploring how identity becomes visible in day-to-day professional life: the way founders communicate in meetings, emails, or LinkedIn posts, how they hold space and lead conversations, how they react under pressure, and how their values and leadership style are experienced by others through everyday interactions.
Qu'est-ce que les participants retiendront de cette expérience ?
deeper reflection on the relationship between founder or solopreneur identity and business expression,
new ways to recognize and articulate their strengths, values, distinctive patterns, and natural way of operating,
practical perspectives on how identity translates into communication, positioning, leadership presence, relationships, and perceived value,
greater awareness of the gap that can exist between authentic identity and inherited professional or corporate communication patterns,
Format de la session :
A concise webinar session designed for busy professionals, combining identity reflection with practical, real-life application.
Date : 26/07/03
45 minutes au total : 30 minutes de discussion, d'analyses et d'exemples concrets / 15 minutes de questions-réponses en direct
Vos hôtes
Allison Meekins
Alignment Coach | Founder of Coaching with Allison & Amma Knitwear | Entrepreneur & Social WorkerI help people strengthen alignment between how they think, communicate, lead, and collaborate. My work focuses on making patterns more visible in the way people position themselves, build relationships, and navigate team dynamics. Building bridges between different worlds, I help people recognize connections and patterns that create new ways of thinking, communicating, and operating.
My perspective is shaped by experience across entrepreneurship, social impact, coaching, and community development. Since 2021, I have coached individuals and teams, including professionals from organizations such as Microsoft, Accenture, and Philips, and am an internationally certified coach and Neuro-Linguistic Programming (NLP) Master Practitioner.
Jasper Donker van Heel
Spécialiste en identité organisationnelle | cofondateur de Soulcatcher.eu | Restaurateur de châteaux I am an experienced strategist with a specialization in corporate culture and organizational identity. I help companies address the many challenges they face by accompanying them on an introspective journey and helping them reconnect with their core identity.
Modeling organizational excellence and bringing to the foreground elements of the organizational unconscious, empowers leadership teams to change perspective on how they reflect on and operate their business. It enables efficient problem solving and the exploration of new perspectives of evolution by providing a more insightful and all-encompassing understanding of how to durably address the challenges they face.
Fabian Pepe
Organizational identity strategist | co-founder of Soulcatcher.eu | Brand Orchestrator | Cover band singerJe travaille à la croisée de l'identité organisationnelle, de la stratégie de marque et de la transformation, en aidant les dirigeants, les équipes et les professionnels à renouer avec leur véritable identité avant de décider comment ils souhaitent évoluer, communiquer ou se positionner.
En tant que cofondateur de Soulcatcher.eu, j'apporte mon expérience dans les domaines de la stratégie de marque, de la communication stratégique, ainsi que de l'image de marque des employeurs et de l'image de marque personnelle.
Grâce à la modélisation identitaire et à l'écoute systémique, j'aide les organisations et les dirigeants à clarifier leurs orientations, à se démarquer et à s'aligner lors des moments décisifs de croissance, de transformation et de repositionnement.
Nos références dans les secteurs B2B, B2C et associatif :
Plongez au cœur de votre organisation
Vous souhaitez mieux comprendre l'impact que l'identité organisationnelle peut avoir sur votre entreprise ? La meilleure façon de comprendre notre approche est de la découvrir par vous-même. C'est pourquoi nous proposons une première rencontre immersive gratuite avec un membre de votre comité de direction.