Who are you behind your business?
«What is necessary to change a person, is to change his awareness of himself.»
— Abraham Maslow
Soulcatcher Identity Session #3 | July 3rd
Founders and solopreneurs spend tremendous energy setting-up products and services, building teams and growing a portfolio of clients. Yet many rarely take the time to clarify the identity driving it all, or take the time to let it fully unfold. In early-stage businesses especially, the founder often becomes the company itself: the communication, the positioning, the culture, the leadership style, and the way decisions are made. As growth accelerates, many founders address challenges as they arise: recruitment, delegation, sales conversations, team dynamics, communication, or visibility. Without a clearer understanding of the founder’s own operating logic, values, and communication patterns, complexity can quickly increase and coherence becomes harder to maintain over time.
In this context, how can the founder’s identity serve as a strategic framework to align teams and help organizations perform at their best? Let’s explore this together on July 3rd.
Clarity is often already there.
Strong organizational performance is rarley created through marketing performance or self-promotion techniques. It comes from a clearer understanding of a founder’s identity: his or her personal convictions, values, unique strengths and ways of approaching work, leadership style and communication.
Who is this session for?
This session is designed for startup founders, solopreneurs and independent professionals who’s identity is strongly reflected in the organization there are setting-up, particularly those facing:
a need for greater coherence between who they are and how their business communicates, sells, recruits, and operates,
the challenge of translating their identity, values, and way of operating into a recognizable narrative and culture,
difficulty clearly articulating what makes them distinctive across conversations, meetings, LinkedIn presence, or business interactions,
uncertainty about how to recruit, delegate, and scale while preserving the original DNA of the organization,
recurring friction in communication, team dynamics, or leadership presence that often traces back to implicit expectations or unexpressed operating patterns,
the feeling that too much still depends on them because the founding identity and operating logic remain largely implicit.
What we will explore?
Through concrete examples and conversations, we will explore how making the founder’s DNA more explicit can help create greater coherence especially during moments of growth, transition, recruitment, delegation, and scaling.
The session combines two complementary dimensions:
First, an identity extraction perspective focused on surfacing tensions, strengths, values and excellence patterns.
Second, an identity activation perspective exploring how identity becomes visible in day-to-day professional life: the way founders communicate in meetings, emails, or LinkedIn posts, how they hold space and lead conversations, how they react under pressure, and how their values and leadership style are experienced by others through everyday interactions.
What participants will leave with?
deeper reflection on the relationship between founder or solopreneur identity and business expression,
new ways to recognize and articulate their strengths, values, distinctive patterns, and natural way of operating,
practical perspectives on how identity translates into communication, positioning, leadership presence, relationships, and perceived value,
greater awareness of the gap that can exist between authentic identity and inherited professional or corporate communication patterns,
Session format:
A concise webinar session designed for busy professionals, combining identity reflection with practical, real-life application.
Date: 03/07/26
45 minutes total: 30 minutes of conversation, insights, and concrete examples / 15 minutes of live Q&A
Your hosts
Allison Meekins
Alignment Coach | Founder of Coaching with Allison & Amma Knitwear | Entrepreneur & Social WorkerI help people strengthen alignment between how they think, communicate, lead, and collaborate. My work focuses on making patterns more visible in the way people position themselves, build relationships, and navigate team dynamics. Building bridges between different worlds, I help people recognize connections and patterns that create new ways of thinking, communicating, and operating.
My perspective is shaped by experience across entrepreneurship, social impact, coaching, and community development. Since 2021, I have coached individuals and teams, including professionals from organizations such as Microsoft, Accenture, and Philips, and am an internationally certified coach and Neuro-Linguistic Programming (NLP) Master Practitioner.
Jasper Donker van Heel
Organizational identity strategist | co-founder of Soulcatcher.eu | Castle restorer I am an experienced strategist with a specialization in corporate culture and organizational identity. I help companies address the many challenges they face by accompanying them on an introspective journey and helping them reconnect with their core identity.
Modeling organizational excellence and bringing to the foreground elements of the organizational unconscious, empowers leadership teams to change perspective on how they reflect on and operate their business. It enables efficient problem solving and the exploration of new perspectives of evolution by providing a more insightful and all-encompassing understanding of how to durably address the challenges they face.
Fabian Pepe
Organizational identity strategist | co-founder of Soulcatcher.eu | Brand Orchestrator | Cover band singerI work at the intersection of organizational identity, brand strategy, and transformation, helping leaders, teams, and professionals reconnect with who they truly are before deciding how they want to evolve, communicate, or position themselves.
As co-founder of Soulcatcher.eu, I bring experience across brand strategy, strategic communication, employer and personal branding.
Through identity modeling and systemic listening, I help organizations and leaders create clarity, differentiation, and alignment during pivotal moments of growth, transformation, and repositioning.
Our references in B2B, B2C and associations:
Dive into the heart of your organization
Do you want to gain a better understanding of the impact that organizational identity can have on your business? The best way to understand our approach is to experience it first-hand. That's why we offer a free initial immersive meeting with a member of your management committee.