RODANIA

The challenge:

Rodania is a Swiss brand which has been producing quality watches at attractive prices since its foundation in Grenchen in 1930. In 2007, Rodania was purchased by the Montebi group (private investors) with the objective of taking the company to a new level by repositioning the brand in a more relevant and differentiating way in a highly competitive market environment.

What transpired:

We uncovered that Rodania has a strong following amongst individuals who enjoy life’s simple pleasures. Who pursue more quality time and seek more connectedness in an era where disconnected lives are the norm. They aren’t looking for the latest fashion accessory, but rather an accessible watch with a timeless character. We identified an opportunity to put forward the reliable, no-nonsense, and authentic nature of the brand and its capacity to slow down the crazy pace of our lives and to experience and enjoy what truly matters in life.

The result:

The development of the ‘Slow down time’ campaign platform which built on the spirit and ethos of other slow movements and was crystallized in a ‘Slow down manifesto’. Beyond traditional media formats, the campaign leveraged social media and unconventional media tactics to inspire our community to “Slow down time” through multiple initiatives that included the assets below.