TETHYS

The challenge:

The Bettencourt-Meyers family is the sole shareholder of Téthys Invest, a structure created in 2016 dedicated to long-term direct investments in support of French entrepreneurial projects, particularly in the health, education and nutrition sectors that are meaningful and consistent with a broader ecosystem.

What transpired:

Téthys Invest is a catalyst that allows its employees, family heirs, and business leaders to explore, learn and gain experience while assimilating and cultivating important principles and values. At the heart of the organization’s excellence, is its ability to step back without being directive, creating financial pressure (exit horizon), or trying to control a company. Stepping back means fostering the independence of employees and company managers, giving them the freedom, peace of mind, and clarity of thought required to achieve their goals. Supporting leaders while allowing them to operate independently creates the conditions for accountability, learning, dialogue, respect, and growth indispensable to be successful. For Téthys Invest, empowerment is the best way to participate in a company's governance.

The result:

The development of a corporate brochure and narrative that clearly communicates the idea of accompanying and supporting to enable growth and development. And to do this with a sober and qualitative style that stands out from the traditional codes of the sector while being fully aligned with the organizational identity.