Who are we as an association ?
Soulcatcher Session Identity session #4 | Non-Profit Sector | November 6th · 11:30 CET
Associations and federations naturally bring together people, organizations and different perspectives.
How can a shared identity reveal what unites you, strengthen member engagement and clarify the unique contribution your organization makes?
Who are we as an organization today, and how can we build on that understanding to shape our future and evolve without losing our identity?
Join us on 30 October to explore these questions together.
Who is it for?
This session is primarily aimed at leaders, executives, administrators and active members of national or international associations who want to take a step back from their day-to-day responsibilities and reflect on what shapes their collective identity, whether at the level of their own organization or the wider sector(s) they represent :
Bringing different perspectives together : How can we build a shared identity without erasing our differences?
Understanding what makes us special : What makes our association unique, and what brings our people together?
Clarifying our sectoral identity : What unites the organizations within our sector, and what is our collective contribution?
Strengthening engagement : How can we reconnect staff and members with a shared purpose and vision?
Navigating pivotal moments : When facing new leadership, governance changes or a new stage of development, what should we preserve and what can evolve?
DNA, identity, purpose, vision, mission and values : How can we make sense of these concepts and turn them into something useful in our daily work?
What you will take away
Concrete examples from non-profit sectors.
A clearer understanding of the key elements that shape an organization's or a sector’s identity.
An initial set of questions to continue exploring these topics with your team.
Format de la session :
A concise webinar designed for busy professionals, combining reflection on organizational identity with practical applications drawn from real-life situations.
Date : November 6th 2026, from 11:30 to 12:15 CET.
45 minutes in total : 30 minutes of concepts and practical examples, followed by 15 minutes of live Q&A.
Your participation is completely anonymous: you will not appear on screen, and your name will not be visible to other participants. You can simply follow the session and share your questions in the chat if you wish.
One team, one shared passion: organizational identity
Jasper Donker van Heel
Organizational Identity Strategist | Co-founder of Soulcatcher.euI am an experienced strategist specializing in organizational culture and identity. I help organizations navigate the challenges they face by guiding them through a process of introspection that helps them reconnect with their fundamental identity.
Modelling organizational excellence and translating it into organizational dynamics enable management teams to shift their perspective and take a fresh look at their organization and the way it operates.
This approach helps resolve problems and explore new possibilities for growth and development, offering a deeper and more comprehensive understanding of the issues an organization faces.
Fabian Pepe
Organizational Identity Strategist | Co-founder of Soulcatcher.euI support leaders, teams and organizations in understanding who they are and what makes them distinctive, so they can make decisions that are aligned with their identity and move forward with confidence.
Many of the recurring challenges our clients face are, in fact, identity issues in disguise. One of the most powerful drivers of performance in the long term is often overlooked: a deeper understanding of the identity that lies at the heart of an organization, what it stands for and why.
We don't offer ready-made answers. Instead, we help you uncover what is already there, so you can better understand it, articulate it and bring it to life.
Client testimonials
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« Thank you for this amazing piece of work »
We can feel how deeply committed you are and that you are genuinely here to help us transform.
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« That is trully amazing »
We're spread across two locations. Eight sectors. A wide variety of roles. And yet... in your presentation, we can all see ourselves reflected.
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« You've made the intangible tangible »
We've been talking about identity, purpose and values for years. This is the first time they actually make sense to all of us.
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« You helped us find the words to tell our story »
With clarity that surprised us all, you helped us express what was already true at the core of our organisation.
