Unite your members around a shared vision
What if your sector spoke with one voice? In a world marked by uncertainty, constraints, and constant change, how can you rally your members around a common vision? We help associations uncover a strong shared identity to unite their members, attract new talent, and amplify their voice in the public arena.
Reveal the identity that brings your sector together
We support associations in shaping their sector’s identity, its purpose, vision, and shared values, to strengthen its voice, increase its visibility, and guide its transformation.
Mutualise to amplify
This work gives the association a dual strategic role: to lead the internal transformation and to embody the new collective vision externally.
Once the sector’s identity is clarified, it can be used by all members in their corporate, CSR, product/services, or employer branding communications. It creates consistency, coherence, and energy savings.
Our process unfolds in three key stages:
Sector-wide diagnostic. We start with a shared analysis based on interviews, audits, and workshops to uncover the sector’s strengths, tensions, and aspirations.
Crystallizing a collective identity that includes an inspiring vision, mission and purpose, along with values that are recognized and shared by all members.
Strategic activation. Finally, we translate this identity into concrete levers: adoption material, shared messages, ready-to-use content, employer communication, and institutional positioning.
What this process enables you to do:
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Define a common direction
Build a shared vision that brings your members together around an inspiring and actionable purpose.
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Speak with one voice
Clarify a sector-wide narrative that all members can use for stronger and more consistent communication.
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Strengthen the role of your association
Position your association as a strategic actor of transformation for the sector.
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Advocate more effectively
Gain legitimacy and impact when addressing institutions, policymakers, media, and partners.
Want to explore how a shared sector identity can transform your association’s dynamic? We’d be happy to walk you through our methodology and share examples of associations and federations we've worked with.
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